Digital Marketing & Ecommerce Blog
Actionable marketing tips and advice for small ecommerce business owners
No one is motivated all of the time
It's literally impossible to feel motivated all the time. Shit happens. What counts is that you have discipline. Habits. And as much as I want to say it’s okay if you don’t, it kind of matters. Recently, I feel like I’ve lost all my umph, but when I’ve sat and...
To Me, From Me | Tough Love Tuesdays – The Intro
As of today, I’ve been self-employed for 876 days. And over that time I have; been praised for my no-BS approach been sent legal letters started a podcast & created over 60 episodes posted 500-odd times on a ‘business’ Instagram battled with my negative...
7 Lessons From Creating a Podcast
I pressed publish on my first podcast episode on 1st June 2020, and today I wanted to share just some of my key lessons from creating a podcast. I asked, you answered. I wanted to know what you wanted to hear from me for episode 50 - maybe not a milestone to many, but...
Repurposing Content – Here’s Why It Would Benefit You…
This post was originally published on Instagram Repurposing content can save you time, energy and just generally stress. How? Because we don't need to be reinventing the wheel when it comes to shouting about how amazing your business, products & services are. Is...
Creating Captivating Content with Carmela from Belvedere Marketing
Do you want to be creating captivating content for your social media channels? Well look no further! We've got you. Today I'm sharing my conversation with the wonderful Carmela Elizabeth. She's the Founder of Belvedere Marketing (spelt like the Vodka but not based on...
Building a Personal Brand with Ash Jones from Great Influence
Building a personal brand takes a lot of effort, consistency and time. And yet it would be a fair arguement to say that in some waqy shape or form, we all have a personal brand. We all have to sell ourselves in some way, shapre or form at some point. Whether it's in...
You don’t know what you don’t know…
This post was originally published on Instagram You don’t know what you don’t know. SHARE THIS TO HELP SOMEONE WHO NEEDS TO HEAR IT 💌 It happens to us all at one point or another - we become stagnant. Stuck in our comfort zones. We think, “I know so much more than I...
From 1500 to 15k Followers in 3 Months with Laura from The Wedding Emporium
The Wedding Emporium is the second wedding business from Laura Hopkins and her husband Gav. A business born from wanting to make the wedding planning experience better and more enjoyable than the one they had when they got married. The original plan, and still an...
Business Lessons From Cat at Gatto
Business Lessons From Cat at Gatto. The web designer who went from burnt out to full booked & earning more than ever... I've watched Cat's journey over the last few years in absolute awe. So when I asked her to come and be a guest on the podcast what better title...
23 Reflections & Lessons From 2020
Let me just start by saying I wanted to do 20 reflections in 2020. And at first I struggled. Who would’ve thought it. And then I went for a walk, and BAM, I had to shorten this list. But I’m all about not abiding by the unwritten rules, so here are 23 reflections...
End Of Year Journal Prompts For Small Business Owners
As the new year is fast approaching (thank goodness for that - see ya 2020!) I thought I'd put together some thought provoking, journal prompts for small business owners. We've been hit hard this year. 2020 has been a year! Journalling can sometimes feel a bit forced....
From Blogger To Business Coach With Holly Bray
Holly Bray is a business coach, podcast host and productivity queen! She started out blogging about all things lifestyle and over the 7 years has transformed her business and the businesses of her clients! During this conversation we chat about: Journey from starting...
Client Win – £53,376 Revenue From Email Marketing
This post was originally published on Instagram. £53,376 in Revenue From Email Marketing in 4 months 😲 Whilst everyone is on the wind down for Christmas (although I know, a very different one this year) It’s common to start reflecting, pulling reports together and...
Becoming A Published Author With Fiona Thomas
I'm thrilled to share my conversation with the fabulous Fiona Thomas. I've followed Fiona on Instagram for some time now and absolutely LOVE how to she shows up on Instagram, is relatable and I was first in line to buy her book Out Of Office when she released it, so I...
The Importance Or Personal Branding Photography With Sophie Carefull
In this episode I chat to the lovely Sophie Carefull about her business, journey to becoming a branding photographer and so much more. You can expect to hear; Some of the challenges she faced growing up, going to university and studying a subject that may seem...
Behind The Scenes of XOXO Designs By Ruth
In this episode I chat to the lovely Ruth, the powerhouse behind the colour brand that is XOXO Designs By Ruth. She creates a whole host of colourful creative pieces including greetings cards, prints, pins and patches - everything you could ever want really! During...
Email Marketing Reminder For Small Businesses
This post was originally published on Instagram Does this sound like you? “I don’t know what to send them!” “I just don’t want to email them too often because I’m afraid I might upset them and they’ll unsubscribe” Or maybe this... “I’ve already posted on Instagram, do...
Stop Being Afraid Of Pissing People Off
This post was originally published on Instagram. ONE BIG MISTAKE YOU’RE CURRENTLY MAKING… It’s this -> Being so scared of pissing people off. Whether it’s; 👉🏻 Sending out emails to your email subscribers 👉🏻 Posting your opinion or experiences online 👉🏻 Being...
A Look Into Lorna’s Diary This week
Last week I popped up a poll on my Instagram Stories to see if people would be interested (aka. nosey!) to hear a little bit about what goes on in my head and get written in my diary. It was a resounding yes, and so here it is! In this episode I chat through 8 points...
Let’s Talk Funnels
This post was originally published on Instagram. They don’t need to be big and scary! A marketing funnel, in its simplest form is about the journey someone takes from not knowing who you are, to buying something from you. (AND then becoming a loyal customer after that...
How To Grow Your Business Online In 2020 & Beyond With Claire From Moxie
In this episode I chat to Claire from Moxie VA, an Online Growth Mentor and Specialist about how small businesses can make their growth, easier. As two marketing experts, in the industry, we agree that there is a lot of noise online at the moment and so we wanted to...
Building a Scrunchie Cult with Emma Phipps from BeauTie
Emma Phipps is the creative fashionista behind the BeauTie brand, that has become the cult of scunchie loving people across the country! In this episode I chat to Emma about some of her experiences, challenges and highs too! We cover things such as: her experience...
The Best Christmas Gift Ideas For Small Business Owners In 2020
As the big C word is fast approaching, it's the season for gift guides, BUT how often do you see Christmas Gift ideas for small business owners? I think it can take a certain kind of person to decide to go at it alone and work for themselves. So here's just a few...
How To Get More Email Subscribers Right Now
Email marketing is far from dead, especially for ecommerce businesses. And yet I tend to find the more small business owners I talk to, so many don’t focus on email marketing and growing their email subscribers. So in this post I wanted to cover how to get more email...
Black Friday For Small Businesses Tips
Black Friday for small businesses anyway, has always been a bit of a debate, and a concern for many. And I get it. It’s so hard to compete with the likes of Amazon and the big chains. We want people to want to buy from independents don’t we? Let's face it’s what keeps...
8 Mind-Blowing Reasons You Need To Be Using Email Marketing To Sell More Products
Email marketing for ecommerce businesses can be lucrative! And yet studies show that only 7 out of 10 businesses use email marketing as part of their strategy. That’s a HUGE number of businesses missing out on serious potential business. Wouldn’t you say? It’s easy to...
The Co-Working Club – Behind The Scenes with Founder Jess Berry
Founded in 2019 by freelancer Jess Berry, The Co-working Club is a supportive community for female business owners, freelances and remote workers. Which, let's face it, with a global pandemic, we all kind of are right now! I personally became a member of...
How To Build A Community With Jules From Marketing Mixology
Intrigued to find out how you can build a community for your business? If you're looking to build a brand or business that has some real longevity and one that stands for something, then you're going to want to give this episode a listen! In this episode I chat to the...
What’s The Deal With SEO With Holly Landis
Still not sure how to deal with SEO? What should you be creating and what does more damage than good? In this episode I talk to Holly Landis about all things SEO! She's a brit who now lives over in the US but knows all the things about SEO. So she was the perfect...
Getting Started with Google My Business | Podcast
Google My Business is just one of the various free tools that the search engines gods (Google) provide free of charge. Others include Webmaster Tools, Google Analytics, Search Console, Google Trends, Keyword Planner. And I'm sure that's not all! I know, I know, you're...
PR For Small Businesses with Kelly Morel From Happy Communications
PR for small businesses can seem super overwhelming, I get it! That's why I invited the lovely Kelly Morel from Happy Communications on to share her knowledge! And My goodness does she have some! It's no secret about my feelings towards traditional marketing methods,...
Branding Your Small Business With Krishna Solanki Designs
Have you ever wondered just how important is branding for your small business? When you're just starting out it can be super hard to know what to invest your time and money in too. I believe branding is SUPER important, but I'll hold my hands up and tell you when I...
Influencer Marketing With Charlotte Dougall From Blether Digital
Have you ever wondered if influencer marketing was worth it for your business? We've all heard the horror stories of sending product and getting nothing in return. Or even worse, ghosted! Or, maybe you've considered it but you're not even sure where to start...
5 Tips For Creating The Best Pinterest Pin Descriptions
Pinterest Pin Descriptions are super important to helping your content get discovered on Pinterest! But you might be wondering what makes the best Pinterest Pin description, right? Don’t worry, let’s go through it now and by the end of this post you’ll have some key...
How to Target a Local Audience on Instagram (7 Simple Tips)
So you host creative workshops in Liverpool, or you sell your handmade bunting predominantly at your local craft stall every other Saturday. That’s great! But you feel like you’re putting in all the effort of posting consistently on Instagram but getting nothing back....
Superfans by Pat Flynn Book Review
AD | This blog post contains affiliate links Overall rating: 9/10 - Would recommend Introduction to Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business Pat Flynn, the author of Superfans is a podcaster, author, and founder of several...
Content Ideas – March 2020
Looking for more content ideas? Look no further! Sometimes it can be hard to be constantly be thinking of new content ideas for your business’ social media channels. I get it. I’ve been there. And whilst, you should absolutely have a strong presence in creating your...
3 Tips To Boost Your Instagram Bio
I've seen a lot of negativity around Instagram recently, what with people hating on the algorithm and such. So, I've started sharing some of my tips to Boost Your Instagram Bio over on my Insta account and I thought I'd share them more in depth right here! Recently...
6 Reasons Creative Businesses Should Be Using Pinterest
If you own a creative business you absolutely should be using Pinterest. Why? Well I wanted to put this post together to give you six simple reasons. But over the last 7 or 8 years of working with creative businesses it's become so apparent to me that not many are...
3 Easy Ways To Double The Views On Your Instagram Stories
Instagram Stories help people grow their small businesses every single day. If you’re not using them then you could be missing out on a lot of potential customers. However, simply posting a picture to your Instagram story reel isn’t going to get you any new eyeballs...
My Business Goals For The Next 12 Months
Goal setting. It's a weird one right? If you Google it and look for advice on how to set goals you'll probably come across articles describing the types of goals you should be setting, SMART Goals for example. These articles tell you that you should think long term...
SEO for Small Businesses | Part 1
SEO is the topic of this week’s conversation! There’s so much content out there that I thought I’d break it down in the manageable chunks, and let’s go through SEO for small businesses step-by-step. We’re going to start with part 1 which will help you gain a better...
Facebook & Instagram Outage – 4 Lessons for Small Businesses
Unless you’ve been living under a rock, you’ll know that last week on Wednesday 13th– Thursday 14th March 2019, the world seemed to lose their minds when there was a Facebook & Instagram outage and the two platforms went down for over 14 hours. There was also some...
6 Quick and Painless Segmentation Strategies
The days of sending one-size-fits-all email campaigns are long gone. In today's world, customers want personalised messages at the right time. How do brands achieve that? The first we’re going to explore today… Segmentation. Is your business currently using...