The book aims to help small business owners, entrepreneurs and brand owners create a dedicated tribe of ‘Superfans’ – a highly engaged group of people who are invested in you and your brand will therefore go out of their way to buy and use everything that you create. I really liked the layout and logical steps that Pat takes to explain his method. Also, giving examples of personal stories and the results they achieved definitely makes this book easier to read.
I’ve had this book on my bookshelf for so long, but for some reason I hadn’t read it, until now. WOW, I wish I’d read it sooner! Although there is a strong nod towards The Law of Attraction and/or religion it’s not like in your face – which is what I makes me stop reading some books. If you’re looking for a feel good book that makes you want to jump up and make a change, stop making excuses and start to ‘LOVE YOURSELF’ this is for you. I’d highly recommend it.