It’s easy to get wrapped up in the world of social media and posting every day on Facebook and Instagram, creating Pins for Pinterest etc.
However, as the Wall Street Journal said back in 2019, “only guaranteed delivery option the Internet has left.”
It kinda feels like it is. And so in this post I wanted to share with you, from my experiences just 8 reasons why I love email marketing for small businesses and why I think you should be incorporating it into your overall marketing plans.
I know what it’s like when you’re running a business single-handed and you want to make it a raving success, but you only have one pair of hands (a couple if you have help). And so it’s key to find the channels and tactics that will help you get the most return for the least amount of effort.
Using Email Marketing to sell more products Highlights
- 3.9 Billion email accounts globally
- Emails are guaranteed communications
- It’s cost effective
- Talking to subscribers who want to hear from you
- Positive ROI
- You own the data
- It’s measurable
- Customise and personalise
So here’s some fabulous reasons (tell me you’re not intrigued after reading this);
1. There are over 3.9 billion (yes with a B) email accounts globally.
I mean, that feels like a pretty big number to me! And a lot of people that you could be telling about your products. Of course, there are some caveats, in that I know personally I have more than one email address. And perhaps you don’t ship worldwide. But even so, just think of the number of people you’re potentially missing out on talking to!
2. When you send out an email to your list, it’s guaranteed that it’ll go to them.
This may sound daft, but hear me out. When you write that post for social media, how many people do you think actually see it? Because it’s not 100% of people.
With email marketing, there are certain factors such as making sure you get through spam filters and don’t land in their junk. But if you have even 100 email subscribers, you can send 100 people an email.
3. Email marketing is super cost effective.
If we were to compare the costs between email marketing and something like TV advertising or print for example, it almost feels incomparable. It can cost less than a penny to send an email to a subscriber on your list. 1p!
4. You’re communicating with people who actually want to hear what you have to say.
If you have email subscribers, this means those people have actively decided to sign up to receive your emails. They have shown an interest and said ‘Hey, tell me more!’ Therefore for every email you send out telling your subscribers how amazing your brand or products are; about your new flash sale or promotion, you’re not telling people who are not interested.
To compare to the likes of social media, when you pop a post up on Facebook or a new fancy photo on the grid on Instagram, you’re essentially talking to everyone who will listen. This isn’t the case with email marketing. These people have actually told you they want to know more.
Which nicely leads on to point number 5…
5. Email marketing has an insanely high ROI!
Now that we know we’re communicating directly with people who actually want to hear from us, this makes sense right?
In a study in 2019 by the Direct Marketing Association (DMA) it was discovered that the ROI for email marketing now stands at £42 for every £1 spent for B2C brands. Do you get that ROI from social?
6. You own your email list.
Whichever platform you decide to use, they have no clout to take your list away from you. They can’t shut your list down or take it away from you and better yet, you’re not having to keep up or compete with any algorithmic changes. Your list is yours. Even if you decide to change platforms, you can take it with you!
7. Email marketing is measurable.
There’s not much point in spending time and effort doing some tasks within business if they’re not serving a purpose.Such as selling more products and bringing in more revenue. There are so many different metrics to measure, and the best part about that is they show you directly where there is room for improvement.
For example, if your open rates aren’t that high, this would indicate you need to do some work on your subject lines. If your click-through-rate isn’t great, that would suggest you need to review the content is correct for the audience. If your conversion rate isn’t as high as you’d like it to be, double check and review the page you’re sending users to. What’s stopping them from buying?
8. It’s highly customisable and personal.
As I mentioned in point #4, when you spend lots of time creating content for social media, you’re essentially talking to anyone who will listen. With email marketing you have the opportunity to speak directly to your subscribers, almost on a 1:1 basis. You can segment your email lists and create email campaigns that will appeal directly to them based on their likes and behaviours. And let’s face it, you’re showing directly in their inbox – that’s pretty personal to me.
So there you have it, just 8 mind-blowing reasons you need to be using email marketing to sell more products.
Email marketing is crucial in 2020 and beyond for selling more products online. It’s an easy way to communicate with your customers on a regular basis that is cost-effective, provides a good ROI and doesn’t rely on you keeping up to date with algorithmic updates on social media.