SUE AND SAMUEL

Baby Clothing & Accessories Boutique Ecommerce Website

If you’re a new parent looking for stylish clothing, bedding and more for your newborn then look no further than Sue and Samuel. This small, family-run business has created an award-winning, handmade, range that is “chic, yet stands out from the crowd.” Catering to a wide range of tastes they include playful prints and muted, neutral tones in all their matching sets.

The founder approached me in 2022 as she was struggling to find the time to stay consistent with her campaigns. She’d noticed the work we’d done with The Little Sensory Box and being in the same industry wanted to test how email marketing would benefit her business. We focused solely on creating engaging campaigns for Sue and Samuel and saw great success each and every month: sales from email marketing driving 33.2% of her overall revenue.